Social media is a tool. A hammer is also a tool. Does a hammer alone build your house?
We work with entrepreneurs and small business owners to unpack their relationships to marketing, and build their brands without relying on social media.
Here is what we’ve observed:
Social media has clouded our priorities and focus
Business growth has become synonymous with social media marketing
Strategy has gone out to sea, with tactics steering the ship
“Success” gets linked to “social media results”
Social media is a tool. A hammer is also a tool. Does a hammer alone build your house?
When we think/act/behave through these lenses, it comes at an expense:
We operate from shoulds and have-tos
Growth becomes reliant on external factors beyond our control
We lose time, money, and energy
Our agency gets commodified and sold back to us
We forget why we’re here in the first place
The myths mislead us and get us caught in the swirl
We limit potential, creativity, and choice
We invite you to hold this question:
How has social media impacted the way you view or consider business growth? What beliefs, expectations, and assumptions are there? What becomes possible when we tease this apart?
No judgment. No right or wrong. Just simply an invitation to unpack the relationships and dynamics at play.
This is at the heart of Revolution & Growth. Our next cohort starts March 22nd.
We hope to see you there.
xx,
C&C
Thank you to all who attended our podcast workshop yesterday, and brought your presence and podcast questions. It was fun, fabulous, fire (and so many other "f" words)!
BWB X Softer Sounds is coming together to offer an intimate, small group intensive focused on where to go from here to get that podcast ready to launch.
