YOUR WEBSITE IS SO MUCH MORE THAN A STATIC PAGE.
IT HOLDS THE POTENTIAL TO EXPRESS YOUR GREATEST VISION FOR YOUR WORK IN THE WORLD
Our end-to-end website process takes you from goal setting and mapping the customer experience to creating beautiful and accessible storytelling, and website design and development.
For many, your website is where first impressions and lasting connections are made — so every detail counts.
accessiBe compliance report run on existing website
CUSTOMER JOURNEY
1
DESIGN THE
We start by mapping the customer experience, journey and desired navigation to conversion action.
SITE ARCHITECTURE
2
IDENTIFY
Navigation is a cornerstone of usability. If visitors can’t navigate your website, they will most likely leave. Information architecture allows us to organize information clearly and logically for your visitors.
customer journey mapping, client flows + funnels
CONTENT STRATEGY
3
ESTABLISH THE
When it comes to web page design, the most important thing is to design around the page’s objectives. Establishing the content strategy will help us plan, create and design a good visual hierarchy for the site before we begin copy and design development.
WRITE THE
WEBSITE COPY
4
Once you understand the overall goal of the site and the goal of each page has been outlined, we can develop the content to align with the strategy set forth in the prior stage.
reaffirm your brand's commitment to inclusivity
diversity of medium (e.g. audio, video, transcripts)
CREATE THE VISUAL
5
DESIGN EXPERIENCE
We create design mockups in Adobe XD to showcase the final layout. Mockups can be designed based on the final copy assets so that developers can inspect flows, grab measurements, and copy styles.
DEVELOP, OPTIMIZE
6
AND TEST
Once the mockups are complete, the designer hands off the Adobe XD files to the developer. The developer then handles the technical build of the site, and ensures it is optimized for mobile (e.g. viewing on your phone).
accessiBe widget is added
Highly recommended! I love the website we created together. In the process I've gotten more clarity about the direction I want to move with my business. I thoroughly enjoyed the process, and appreciate Casey's mix of creativity, professionalism and flexibility.
— Traci Prendergast
BWB approached us with a very collaborative set of discovery questions. The secret sauce of BWB is they're amazing at, what they do and they also have a point of view. They approached us with a very collaborative set of discovery questions. Embrace them wholeheartedly and you won't be disappointed.
— Mark Stelzner, IA HR Founder and Managing Principal
They have been generous with their wisdom and their time, investing in getting to know me and my work on a deep level and making certain that I have felt heard and supported as we've taken this journey of building out my brand's framework and future, crafting a marketing strategy and birthing a new visual representation of who I am and what my work is all about.
— Darshana Avila (Website)
