Welcome to
The Making of Social Media
Let’s start by affirming -
You are not a victim of social media.
In this self-guided course, you will develop a social media marketing strategy that gives you back your personal power and choice, and optimizes your content practices for maximum business—and personal—benefit.
Learn how to clarify something that can often feel overly complicated, identify which channels best help you achieve your goals, and understand a wide range of strategic practices to market on social media in an aligned and impact-centered way.
$399
Does social media make you feel like: “I don’t want to touch it with a 10 foot pole,” or "I know I am ‘supposed to be’ active on social media, but I just don't want to."
We get it! So, let’s talk about it!
three experts
With decades of collective experience in the fields of branding, social strategy, entertainment marketing, brand building, visual culture, and content creation, Bold Woman Brands and Multi Hyphen Media have partnered to holistically unpack and provide fresh perspective on the complex topic of social media.
self guided course
Five main course modules are broken down into ten short videos that pack a punch. We explore intentional social media, social feelings, platforms and pitfalls, the power of influence, and how - and why - to use social media tools for personal and business purposes.
a badass workbook
We’ve created the ultimate reflection and planning workbook filled with potent prompts, platform deep dives, and strategic blueprints to map your way to a new relationship with social media.
Meet the Team
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Casey Carroll (she/her)
founded Bold Woman Brands, and has worked with countless women entrepreneurs and mission-driven brands to cultivate positive social change and achieve business success.
She is a committed mother, writer, and visual strategist, with an affinity for the creative process. Her work focuses on questioning, transforming, and inviting critical conversation on the cultural and emotional impacts of branding and marketing.
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Randi Matthews (she/her)
anticipates pop culture trends, analyzes consumer insights, and navigates the ever-changing digital media landscape.
As CEO and Founder of Multi-Hyphen Media, Randi is paving the way for underrepresented executives and talent to have a voice across new media and marketing industries, owning the intersection of media, technology, entertainment, and culture. Recent clients include HBO, Adobe, Marriott, eBay and more.
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Caitlin Fitzpatrick (she/her)
has a dream-big-take-action mindset, with an improvise-and-experiment-your-way-through ethos.
She is a partner at Bold Woman Brands, and is passionate about helping clients find their way in the wild world of social media. Caitlin’s favorite thing about social media is…SNL on Instagram.
We stand for being at choice for how we do, or do not, use social media. We aim to go deeper into the “why” behind all things social media and advocate for developing an intentional social media practice for business and personal growth.
“Just because social media is always on, does not mean you have to be too.”
— Randi
“Take a look under the hood. Your social strategy and content will become stronger, richer, and better.”
— Casey
“It is a choice to market through social media.”
— Caitlin
Don’t go at it alone.
This course is perfect for individuals or small teams to complete together, and sets a great foundation for further strategic planning.
If you are interested in purchasing this course for your team, or desire additional guidance as you work your way through the materials, BWB x MHM offer The Making of Social Media Strategy Packages to move the needle with your target audiences.