We put "identity" in "brand identity” work

In traditional brand identity work, identity work has been left out. This is a large part of why the status quo has gone unchecked and permeated our industry. 

There lies the opportunity to revolutionize how this work is done on a fundamental level. We’re not here to advocate for adding identity work as a supplement, a bandaid, an afterthought, or tacked on at the end of the sentence.

BWB is reimagining brand identity work; we’re putting identity squarely into brand identity work. 

This has the ability to transform how you see yourself, understand your positionality in a more comprehensive way, and completely shift the trajectory and impact of your life and your business.